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 If there's one person who could claim to be responsible for an entire radio station, it's the program director. While upper management is chiefly concerned with the station as a business, program directors work on the ground floor to create the radio station as it is perceived by audiences: the content, tone, and unifying direction that give the station a unique identity. To accomplish this, program directors hire and groom many of the radio hosts and personalities; work with writers to come up

Production Director,  is a little like an air traffic controller: they keep everything production-related flowing smoothly. The Production Director typically manages tasks like:

• Producing commercials the station may want to air.
• Taking care of the logistics of recording sessions with artists.
• Collaborating with people from accounting to make sure that all invoices are getting processed appropriately. 

Every business entity needs to market an image, especially in the media, and that’s where the Promotions Director comes in. But not only does the Promotions Director promote the station itself — but they also work with advertisers and sales personnel, as well as working with the Program Director to put together on-air promotions for the station to put out. Because Promotions Directors are in charge of coming up with ideas for promotional events and other ways to generate publicity,  such as give

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